Friday, April 7, 2017

Want a Successful Website?

by Anna del C. Dye @AnnaDelC
Indie Author Hub Member

Here are some great suggestions that have served me well.

1. Make sure that you have the right colors in it. No wild colors. They make you look irresponsible and provide too much chaos for the eye. You will lose most serious buyers. Blue conveys trust, yellow attracts the eye. It is all right to use three to four colors throughout. If you market for children you can use more colors, but still don’t go overboard. It’s the parent you need to convince to buy your products.

2. Watch the terminology you use. If you use words that will identify you as an eighty-year-old, it may not greatly impress your younger buyers. Be professional and don’t use slang or mannerism.

3. Have a nice, professional-looking picture. Not too big and not too small of a head shot. Passport size works nicely.

4. Use words throughout the site that are eye catching and very searchable. This will bring more costumers to your site from search engines.

5. Each page should have buttons that call the reader to take action. Place "Buy here" buttons in the left hand upper corner and in a couple of other places on the page.

6. Make sure you have a page where you offer something for free. People love freebies and they will trust you more if you give them something for free. You could also use this page to have all your visitors sign in and leave their emails, then use these emails to keep in touch with your possible costumers when you have something else to offer. Alternately, have readers sign up for your emailed newsletter list.

7. Use top tabs to move from page to page. Keep it simple. If possible use one word on each tab. A semi-dark tone of yellow will make them stand out. Have an image of your book covers prominently displayed.

8. Be clear on what you are selling by using a catch phrase. If you are selling books, say so on the main page above or below the image of your book covers. Your catch phrase could be "The greatest fantasy book since…" or "This technology book will change your future," etc.

9. A page for announcement or events can attract your fans.

10. Make sure that you keep your site up to date. Change something on it every week. This will keep your frequent visitors interested. Otherwise they will stop coming to your site. List your events, or add a blog that you need to update every week. Remember that blogs don’t need to be very big; in fact many people don’t have time to read long speeches. Go for fifteen lines, and if you have more than that, divide it in pieces and add the next installment the following week. It's very important to tell your visitors when you will publish the next piece, and then deliver it on time.

11. A page with links will help to push your website up on the list of millions that exist in the web. Make sure you click in your links. If they are not working, contact the source and have them fixed as soon as possible. If they are no longer there, take them out.

Anna was born in the extreme South. She loves reading, but had few opportunities to do so while growing up. As a young woman, she moved North to marry Rodney Dye and has resided in Utah since then. They are the parents of three princes and a princess. With her husband and his family she has had the opportunity of traveling to many of the United States, (most of them camping!) and to four other countries. She would like to visit castles in European countries. She is fluent in both English and Spanish and understands Portuguese.

After she married, Anna was introduced to the Hardy Boys and Nancy Drew books that she admits to having collected. A number of years ago she was introduced to Tolkien's Lord of the Rings and to J. K.Rowling's writings, which she loves. She also loves romantic music (she listens to it every day), theatrical plays that she attends at least six times a year, and cats (when they are not shedding).

Anna wears her dresses down to her ankles and likes them to be very feminine, with lace being one of her favorite trimmings. "I am afraid that I do not follow fashions," she has said. "I wear what I like."

You can find Anna on her website, her profile on FaceBook, and on Twitter at @AnnaDelC.

No comments: