Friday, June 9, 2017

How to Promote Your Book—Before and During Launch

by Anna del C. Dye @AnnaDelC
Indie Author Hub Member


1. Send out free PDFs, or ebooks, to bloggers who have tons of followers. If your book is non-fiction, send out digital copies to influential journalists. Ask the bloggers a review it in their blogs.

Most bloggers or reviewers need a month to read the book. Always ask way beforehand.

2. Pull out excerpts of the book to use as articles. Post them on free sites.

3. Create videos. Keep each one short and sweet (under 10 minutes). Talk about you. In another, talk about your book. Then in another, read an excerpt from it.

4. Create a book trailer. Find royalty-free pictures that reflect the content of your book (buy them if they're not free of cost), and then use excerpts from the book to tease people to read more. Never tell the ending.

5. Schedule a launch day and make sure plenty of things are planned that day. Notify your email list, and post on your Facebook, Goodreads, Shelfari, and Twitter accounts a week before and then the day of your launch. Don’t forget to post the links to your videos and trailers each time.

6. Offer a digital copy as a prize on other websites and blogs. Offer the blogger or website owners a free paperback book for their help.

7. Ask other bloggers to do an interview and send them lots of questions with their answers. You can send the same list to all of them and ask them to pick several questions and answers from it to post.

7. If you ask these bloggers to each post your review on a different day of the week, this is called a Blog Tour. Make sure every day has a blogger assigned to it. You’ll gain maximum exposure for minimum costs.

8. Offer a chapter as a downloadable PDF. Encourage readers to share it with others. Include a summary of the rest of book to encourage people to buy it. Never tell the ending.

9. Publish the book’s table of contents on your website. Include a small overview of each chapter. Optimize the page for search engines by listing many relevant tags.

10. Encourage people to write a five-star review of your book on Amazon.com, Barnes and Noble.com, Shelfari, and Goodreads.

11. Publish reviews and testimonials of the book on your website. Include reviews from Amazon.com and other sites.

12. Arrange interviews with radio hosts interested in your subject matter. This is a win-win since it provides them with valuable content and you with valuable publicity.

13. Makes sure you always say thank you to all that help you, and join their sites to show that you care for their help.

14. Make bookmarks and business cards for personal events. Check online for cost-effective sources.

15. Always have copies of your book, bookmarks or business card with you or in your car.

16. Be creative, persistent, and grateful for the help of others and you’ll see your book sales go up.

17. Don’t forget to share your success with others and help them get ahead. It is always sweeter when you get to the top and your friends and family are cheering you on.
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Shared with us from Anna's blog.

Anna was born in the extreme South. She loves reading, but had few opportunities to do so while growing up. As a young woman, she moved North to marry Rodney Dye and has resided in Utah since then. They are the parents of three princes and a princess. With her husband and his family she has had the opportunity of traveling to many of the United States, (most of them camping!) and to four other countries. She would like to visit castles in European countries. She is fluent in both English and Spanish and understands Portuguese.

After she married, Anna was introduced to the Hardy Boys and Nancy Drew books that she admits to having collected. A number of years ago she was introduced to Tolkien's Lord of the Rings and to J. K.Rowling's writings, which she loves. She also loves romantic music (she listens to it every day), theatrical plays that she attends at least six times a year, and cats (when they are not shedding).

Anna wears her dresses down to her ankles and likes them to be very feminine, with lace being one of her favorite trimmings. "I am afraid that I do not follow fashions," she has said. "I wear what I like."

You can find Anna on her website, her profile on FaceBook, and on Twitter at @AnnaDelC.

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