Friday, June 30, 2017

What is a Blog Tour, and What Can It Do for You?

by Anna del C. Dye @AnnaDelC
Indie Author Hub Member

What is a blog tour, you ask. What can it do for you?

A blog tour is a promotional technique, where you get a bunch of people to do a post for you about your new book. The news and tidbits about your new book travels for you while you remain in the comfort of your own home. Thanks to the wonders of the world wide web, the entire planet is just a click away from your book.

A blog tour takes place when you hand-pick host blogs to do a post for you. Ideally you would want to find those blogs that are in the same genre and age group that your book is. A lot of times, though, reality sets in and you get any bloggers that you can get yours hand on.

Some posts will feature you and your book in some way. A book review is perfect, but many bloggers don’t have a lot of time to read your book, so offer them different options to pick from. An author interview is great. You can do one interview on your own and have it ready for them, or have them send you their questions. All this depend on the blog’s specialty and the host will tell you what they want from you.

Now, you pick a week or two or even three to have all of them pick a date to post about you and your new book. It doesn’t matter if more than one picks the same date, although your goal should be to have a continual stream of blogs. Make sure you visit each blog
to see if the post is up, to thank the host, and to answer any questions from readers in the comments.

Also, you may choose to offer a free ebook to the reader who posts the nicest comment in all the posts, or give away one ebook to a lucky reader from each blog. Ask the winners to do a review for you.

For more etiquette tips on what to do when you are asked to be a visitor on someone’s blog, see this blog post.

Happy writing to you.

Shared with us from Anna's blog.

Anna was born in the extreme South. She loves reading, but had few opportunities to do so while growing up. As a young woman, she moved North to marry Rodney Dye and has resided in Utah since then. They are the parents of three princes and a princess. With her husband and his family she has had the opportunity of traveling to many of the United States, (most of them camping!) and to four other countries. She would like to visit castles in European countries. She is fluent in both English and Spanish and understands Portuguese.

After she married, Anna was introduced to the Hardy Boys and Nancy Drew books that she admits to having collected. A number of years ago she was introduced to Tolkien's Lord of the Rings and to J. K.Rowling's writings, which she loves. She also loves romantic music (she listens to it every day), theatrical plays that she attends at least six times a year, and cats (when they are not shedding).

Anna wears her dresses down to her ankles and likes them to be very feminine, with lace being one of her favorite trimmings. "I am afraid that I do not follow fashions," she has said. "I wear what I like."

You can find Anna on her website, her profile on FaceBook, and on Twitter at @AnnaDelC.

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